About

Hi! I’m Erica—a copy manager, writer, editor and brand strategist with 10+ years’ experience in storytelling and GTM strategy. Between crafting trend-forward storylines in fashion to making scientific skincare fun & digestible, I understand the nuances of a clear, concise, and brand-appropriate voice. As a writer, I am efficient, tactful and concise. As a marketer, I am strategic, data-driven and deliberate. As a creative, I am always seeking to push the boundaries of what is possible while maintaining brand integrity.

In my spare time, you can find me scouring town for the best oysters, cozying up to a fiction book, or playing with my pet bunny rabbit, Beau Bear.

I would love to connect!