About

From New York City to Los Angeles

Hi! I’m Erica—a copy manager, writer, editor and brand strategist with 8+ years of experience. Between crafting trend-forward storylines in fashion to curating lifestyle content to making skincare fun & digestible, I understand the nuances of a clear, concise, and brand-appropriate voice. As a writer, I am efficient, tactful and concise. As a marketer, I am strategic, data-driven and deliberate. And as a creative, I am always searching to push the bounds of what is possible while maintaining brand integrity.

In my spare time, you can find me scouring town for the best oysters, cozying up to a fiction book or playing with my pet bunny rabbit, Beau Bear.

I would love to connect!