Domino Magazine

Role: Community & Social Media Manager

The Strategy

Spearheaded organic and paid social media strategies for Domino Magazine, driving a 70% increase in channel audience growth. Managed editorial blog operations, grew contributor followings, and authored long-form design and lifestyle features for the web while directing junior creatives.

Key Deliverables & Impact

  • Audience Growth & Engagement: Formulated multi-platform social strategies that boosted organic and paid follower growth by 70%.

  • Editorial & Digital Publishing: Authored long-form design articles and managed daily blog workflows to expand contributor reach and site traffic.

  • Creative Direction & Mentorship: Oversee junior writers and content creators to maintain brand voice standards across digital touchpoints.

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