Paula’s Choice Skincare
360° campaign re-positioning Paula’s Choice 2% BHA Exfoliant. The creative concept "The ONE That Changes Everything" showcased how BHA works to improve the rest of a user’s skincare routine, further reinforcing the brand’s equity in being exfoliation experts.
Scope of Work:
Site and email copy
Paid and organic social
Video content (CTVs)
In-store visual merchandising
Printed mailer and collateral
