Paula’s Choice Skincare

360° campaign promoting Paula’s Choice New AHA Exfoliant. The creative concept "The Next Level of Exfoliation" showcased the functionality of how AHA’s work above skin’s surface & reinforced the brand’s equity in being exfoliation experts.

Scope of Work:

• Site and email copy

• Paid and organic social

• Video content (CTVs)

• In-store visual merchandising

• Printed mailer and collateral