FullBeauty Brands

Role: Senior Content Editor & Manager

Led 360° content strategy, creative copy, and editorial direction across digital and print. Codified brand voice guidelines and partnered cross-functionally with Art Directors, Merchants, and VPs to align seasonal campaign storytelling with revenue goals.

Key Deliverables & Impact

• Team Leadership: Directed three junior-to-senior writers, managing project assignments and elevating output across all brand touchpoints.

• Seasonal Storytelling: Architected seasonal concepts, product naming, and campaign copy for e-commerce, print catalog packages, and in-store signage.

• Workflow Optimization: Re-engineered internal review processes, tripling monthly creative output and performance results.