Hudson’s Bay

Role: Editorial Copywriter

The Strategy

Led omnichannel digital copy and seasonal editorial strategies across fashion, home, and beauty categories for Canada’s premier department store. Directed cross-departmental alignment with Art Directors, print copy teams, merchants, and SVP leadership to deliver cohesive, revenue-driving campaign systems across DTC and retail.

Key Deliverables & Impact

Digital & E-Commerce Storytelling: Authored end-to-end promotional and editorial copy across homepages, email lifecycles, promotional landing pages, PDPs, and concept editorials.
Cross-Functional Strategy: Partnered directly with design, merchant, and executive stakeholders to align seasonal messaging with fast-moving promotional calendars and retail KPIs.
Print & Multi-Channel Content: Managed copy integration for print collaborations and physical retail collateral, ensuring seamless brand voice continuity across all customer touchpoints.

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Role: Editorial Copywriter

Kate Spade

Domino Magazine

Erica McCarthy