Kate Spade

Role: Freelance Digital Copywriter

The Strategy

Architected 360° seasonal campaign strategies and high-converting editorial copy across U.S. and U.K. retail touchpoints. Spearheaded storytelling across site homepages, email lifecycles, PDPs, digital media, and international partnership collateral.

Key Deliverables & Impact

• Omnichannel Copy: Authored end-to-end seasonal copy for site, email, paid social, TV/production scripts, and wild postings.

• Global Integration: Partnered with U.S. and U.K. teams to adapt campaign narrative frameworks and drive retail KPIs.